During my tenure at Clarity I worked on many internal projects. Across the company’s worldwide network of offices, I worked with a broad spectrum of teams, including marketing, development, public relations, public affairs, content producers and paid media. One challenge working with this many teams was communication. I worked with the teams in Australia, New York and California on several occasions which was sometimes challenging due to the time zone difference and tight deadlines. Without excellent communication, the projects would have faltered and possibly even failed.

The approach for each task did vary but the general premise stayed the same. First I needed to understand what it was that the content was trying to achieve and who it was aimed at. For example, I was tasked with creating social assets that advertised ‘Clarity Blocks’. Clarity Blocks is essentially a responsive framework I helped to create that was mainly aimed at lower income companies with the intention of producing high quality websites in a cost and time efficient manner. The social assets advertising this were devised in a way that expresses the key advantages clearly and visually demonstrates what is offered at a glimpse. With this in mind, I produced several uniformed assets for several different aspect ratios that are visually appealing, informative and on-brand. Despite having different goals and audiences in mind, this thought process was applied across the other projects too in a similar fashion.

By working with all corners of the company, the final deliverables varied. Whether it was social posts, reports or website updates, the work produced was to the highest quality and yielded great results. Many different examples can be seen in the images throughout this page.

I thoroughly enjoyed working on these tasks as they have enabled me to collaborate with a range of teams and different people. They have also pushed me to learn different software in more detail which is great as I love learning new things. I had to be open to receive feedback and led me to critically think about my work and the reasoning of why things needed to be designed in a certain way.