Co-founded in 2021, the Transatlantic Cybersecurity Business Network (TCBN) initially united cybersecurity companies from both the UK and US, fostering dialogue and facilitating market connections between the two nations. The network has since expanded to represent 75 diverse cybersecurity organisations of varying specialties and sizes.

Due to an internal retirement of a key member, TCBN decided to transition to a predominantly UK based organisation, birthing CBN. CBN had two main goals in mind:
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- Increase their visibility in the UK cyber market.
- Grow their business network Increase their visibility in the UK cyber market.

With a sponsored event on the horizon, the client needed their new site designed and built within two months. Despite not being the biggest site there were still a number of blocks that needed to be designed. In line with CBN’s goals, a slight rebrand was necessary. As a recognisable brand within their respective field, I found it wise to keep the branding somewhat similar so users could still easily identify them.

The red and blue used in the new logo (designed externally) was reflected through the rest of the site consistently but without overbearing the user with too much colour. I did create an alternative logo design however, the clients decided to opt for a different option. The design I made tried to keep it minimal but also legible at a small scale. Open Sans was selected as the brand’s typeface as it is modern in design, highly legible and versatile. With 15-20% of the world’s population having some form of disability, designing products that are accessible and inclusive is crucial. Legible text and accessible colour combinations are two major contributing factors to an accessible site.

Another aspect introduced during this rebrand was the use of icons. Two-tone line icons that utilise the brand’s primary red and blue were inaugurated to give the site a stronger sense of personality and make the site easier to navigate overall by giving visual clues to the user.

Alongside the rebrand, a sitemap, userflows and a content map was devised. I wanted to keep the site simple so users could find exactly what they’re looking for with ease. Strong information architecture was deployed that aided this as well as a clear and coherent navigation menu.

With a limited time frame, I designed a full new site that satisfied the client’s needs. The fully responsive site focused on the user, successfully employed a rebrand and gave the company a more professional and modern appearance. Users could easily navigate between pages and encouraged signups by signposting CTA’s in a clear, but not overwhelming way.