Greendale Farm Shop required a comprehensive redesign of their eCommerce website. With newly defined branding elements, I was tasked with integrating them into fresh page layouts while applying UX best practices and conversion rate optimization strategies to enhance user engagement and drive sales.

- User interface design
- Prototyping

This project required a large design system to be created and frequently adjusted over the course of several rounds of feedback from internal teams as well as external stakeholders. Due to the eCommerce B2C target market, a mobile-first approach was prioritised to enhance user experience and drive sales.